Motivated webmasters can undertake schemes and nefarious habits designed solely to manipulate their rank -- and appear more trustworthy than they actually are. Google, in response, has designed countermeasures to identify instances of rank manipulation and penalize or remove them, accordingly. But just how good is Google at detecting rank manipulation?
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Google provides an excellent service to the world, enabling us to search the web for information, products and whatever else we’re looking for. It even does the heavy lifting of determining which results are a “best fit” for our queries, providing us only with contextually relevant entries and ranking them in order of how trustworthy or authoritative those entries are. The higher-ranked a web page is, the more trustworthy Google thinks it is — which is good, because we’re probably only interested in clicking that first entry in the SERPs.
But this presents a secondary problem: rank manipulation. Motivated webmasters can undertake schemes and nefarious habits designed solely to manipulate their rank — and appear more trustworthy than they actually are.
Google, in response, has designed countermeasures to identify instances of rank manipulation and penalize or remove them, accordingly. But just how good is Google at detecting rank manipulation?
The problem with defining rank manipulation
Before we get too deep into this discussion, it’s important to hash out the...
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