Read the basics of MSP marketing and the top 3 marketing channels MSPs can use to market their services
MSP marketing is a rapidly-growing field that encompasses all aspects of marketing a managed services business. It includes activities such as creating and driving demand for services, building relationships with customers, and delivering value to customers through marketing channels. MSPs that are successful in marketing their services can enjoy a significant competitive advantage over those that do not.
In this article, we’ll discuss the basics of MSP marketing and outline the top 3 marketing channels MSPs can use to market their services.
Why MSP Marketing is Important
There are several reasons why MSP marketing is important. First, the managed services market is growing rapidly, and is expected to reach $246 billion by 2021.1 This presents a huge opportunity for MSPs that can effectively market their services. Second, competition for business in the managed services market is fierce, and it’s becoming increasingly difficult to win new customers through traditional methods such as referrals and word-of-mouth.
This is where effective MSP marketing comes into play. MSPs that are able to create a strong marketing strategy and execute it effectively can attract new customers and grow their business. Marketing is also essential for MSPs that want to differentiate themselves from the competition. By highlighting the unique benefits of their services, MSPs can set...
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