Tazah Technologies, a B2B fresh produce marketplace that aims to empower millions of farmers and businesses by providing them access to capital and market, closed a pre-seed round co-led by Fatima Gobi Ventures (FGV) and Vibe Capital, with participation from Shorooq Partners, Nuwa Capital, Ru-net, Alter Global, Julian. Capital, Kinnow Capital, Early Grey Capital, and K3 Fund. The round also had participation from prolific Silicon Valley-based angel investors including Sahil Bloom, Siqi Chen, Matt Brezina, among others.
For Nuwa Capital, one of the largest funds in the Middle East, this will be their first investment into Pakistan.
Existing investors including Global Founders Capital, Zayn Capital, i2i Ventures, and notable angels also reinvested in the round.
This latest funding round follows closely on the heels of a US$2 million pre-seed round announced in October and brings total funding to date to US$6.5 million.
Founded in August 2021 by two ex-Careem executives— Abrar Bajwa and Mohsin Zaka — Tazah has scaled operations to an annualized gross merchandise value (GMV) of US$7 million in a little more than four months of operations.
Headquartered in Lahore, the startup has already expanded operations into Karachi with another city launch in the pipeline. Tazah aims to improve the lives of food producers, businesses, and consumers by building a tech-enabled operating system for the agriculture and food value chain.
Abrar Bajwa, Co-Founder of Tazah, said:
“We are excited...
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