You can add schema markup to a web page to provide more context about its content. While a web browser won’t display this data, search engine crawlers can read it. Search engines can then display this data as rich snippets in results.
Schema markup can tell search engines whether a page is about a person, place, product, or several other classes. Web pages with schema markup are distinctive in search results. They often lead to higher clickthrough rates than competing pages.
In this article, we'll show you how to add schema markup manually. While it’s not the quickest method, this approach gives you more control and prevents you from having to install any extra plugins.
1. Choose Your Preferred Format
There are several different formats that you can use to mark up your website content. The most common are Microdata, RDFa, and JSON-LD.
Microdata
Microdata is a set of tags that you can use to add structured data directly to HTML elements. Adding these tags to your HTML makes them more machine-readable and accessible to search engines and web crawlers.
Each set of Microdata tags consists of an itemscope, an itemtype, and itemprops. This combination helps to identify the tagged item and outline its properties.
RDFa
RDFa is short for Resource Description Framework in Attributes. Just like Microdata, RDFa adds tags to HTML elements to make them more machine-readable. This framework has three tags: vocab, typeof, and property. These help to outline the vocabulary in use, the...
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