Technology
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You’ve probably heard of the most popular tool in digital marketing, but you’d be surprised how many companies ignore it. Believe it or not, 70% of businesses don’t even have an SEO strategy.
Well, we’re here to tell you that SEO isn’t something to pass up, but it’s okay if you still have questions. Luckily, we can clear that up for you. Let’s talk about the different types of SEO and why they matter to your business.
If you aren’t familiar, search engine optimization (SEO) is the process of optimizing your website and its content to rank higher on specific search engine results. This is important because it’s the best driver of organic traffic, which is the traffic that your website gets without solicitation.
When your site ranks higher on organic search results, it establishes a level of trust with those who click on your site while bringing in a relevant target audience.
For example, those who are searching for “best antimalware software” are more likely to buy such a product than somebody who saw it in one of 5,000 ads a day they see on average. Ultimately, SEO helps to bring in people who want to find your site.
There are also some “happy side effects” that come with a proper SEO strategy. First, SEO goes hand-in-hand with user experience, which will help with your conversion rates, user retention, and even brand loyalty.
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