Search engine optimization (SEO) has become synonymous with many aspects of digital marketing. Optimizing websites and blogs for search engines is critical for success. However, search itself has changed over the past few years.
In an era of convenience, being found is more than just a webpage showing up on the first page of Google.
I recently found myself in a bit of a dilemma. A family member needed a family doctor, and finding one in the early days of COVID was next to impossible. My search started with looking for “clinics near me” on Google to create a short call list. Instead of relying on a government matching service, I wanted choice and the ability to pick based on merits and other patient experiences.
While I had tools like RateMDs.com to learn more about the doctors I was finding and IAmSick.ca to find clinics, I relied heavily on Google business listings and their reviews. After two days and about four dozen calls, I finally found an appropriate, experienced and delightful family doctor. The first visit also reaffirmed the extremely positive Google reviews, and that made the search results even more valuable.
“…search interest for terms like house for sale, mortgage loans, mortgage calculators and mortgage rates are at a five-year high.”
– Marshall Self, Google Canada
This whole experience got me thinking: without Google Maps, digital business listings and an abundance of customer reviews, I wouldn’t have had the appropriate tools required to start my search,...
Read Full Story: https://www.canadianmortgagetrends.com/2022/01/how-mortgage-brokers-can-harness-the-power-of-local-search/
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