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Google’s John Mueller addressed the question of how Google handles product descriptions that are the same for different merchandise, resulting in duplicate content. Mueller downplayed anything negative happening from the duplicate content and offered offered creative suggestions on how to help Google do a better job of ranking product pages for products that are largely similar.
Different Products But Same Descriptions
The person asking the question was concerned about how Google would handle ranking ecommerce web pages for different products that have a similar description.
This specific situation involved handmade shoes for a specific age group that are created with the same material and techniques, with the only variation being in the design of the shoe.
The question asked was:
“Would it be counted as duplicate content by Google if I write one …high quality product description for all?
Or is it better to have unique descriptions for each one, which reduces the quality of the content?”
John Mueller Advises What To Do About Duplicate Product Descriptions
Unique Content Does Not Reduce Content Quality
Mueller began his answer by expressing doubt about whether unique content might reduce the quality of the content. He asserted that product descriptions could be both unique and high quality.
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Read Full Story: https://www.searchenginejournal.com/duplicate-product-descriptions/432167/
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