To find, report and deliver news to readers online, digital news companies in India are required to spend a considerable amount of money. There’s a lot of human resource involved along with investments on tech platforms in the online content creation and news business. And there’s no denying that online advertisements are the bread and butter for any media firm as the main product– i.e. news or content– is mostly offered for free.
Now, you must be thinking that it’s a fairly simple business model where news is delivered online for free, readers click on it to read them and hopefully interact with the advertisements as well on the web page. In turn, depending on the popularity of the news website, advertisers pay money to media firms for their ads to gain visibility. This is how online news used to operate a decade back or at least how it was expected to function.
But when we talk about advertisements, how can we ignore the world’s largest online advertisement company— Google. Of course, it’s also one of the largest tech companies but its bread and butter is also advertisements, just like news companies.
If you come to think of it, all the bright minds that Google hires to create newer technologies primarily focus on holding on to people’s attention or ‘screen time’ to ultimately make them watch more ads. To add to it, these days it’s way more than just ads, it’s about striving to guess what’s going on in your mind and also predicting and eliminating uncertainties.
Google...
Read Full Story: https://www.news18.com/news/tech/why-digital-news-companies-in-india-are-unhappy-with-google-and-how-they-are-fighting-back-4635689.html
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