With search and SEO practices becoming more complex, it is important for B2B marketers to know what needs to be strengthened continuously and how; Matt Colebourne, CEO at Searchmetrics has a few thoughts:
________
Welcome to this MarTech Series chat Matt, tell us more about your current role as CEO at Searchmetrics and your journey through the years…
Being CEO at Searchmetrics is a great job. As we are relatively small the role encompasses the operational and strategic. So sometimes I’ll be focusing on making the case for Organic Search to be a much larger part of the digital marketing mix and other times I’ll be working directly with clients and prospects to make sure we are satisfying their needs.
Personally, I’m a computer scientist and sales exec by training and since the late 90s I’ve almost exclusively worked in adtech and martech. I joined DoubleClick (display adtech market leader) early. I then moved from display adtech to Paid Search and was responsible for the turnaround and sale of the last big European pay-per-click network. Along the way my roles at different organizations have allowed me to cover mobile, video, and, increasingly, data-driven digital marketing offerings. My view is that, as everyone knows, digital marketing is now so diverse and complex that it’s incredibly important to focus back on the basics; awareness, consideration, engagement, conversion and sale. It’s obvious to say (but so easy to lose sight of) that no one channel is going to satisfy...
Read Full Story: https://martechseries.com/mts-insights/interviews/martech-interview-with-matt-colebourne-ceo-at-searchmetrics/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.