Consumer spending on mobile apps reached $170 billion in 2021, according to App Annie’s newly released “State of Mobile 2022″ report, out today, which offers a comprehensive look at the app economy across iOS, Google Play and third-party Android app stores in China. That figure is up 19% year-over-year, which is down just one percentage point from the growth rate the firm reported in its prior annual report. Growth in app downloads, however, dipped a bit more. Though today’s consumers are installing more apps than ever — 230 billion were downloaded in 2021, setting another record — the growth rate itself is slowing.
In January 2021, App Annie reported year-over-year download growth of 7% during 2021, which has now dropped to just 5% in 2021.
Download growth today is being driven largely by emerging markets like India, as well as Pakistan, Peru, the Philippines, Vietnam, Indonesia and Egypt.
What’s also clear is that consumers are spending more time in apps — even topping the time they spend watching TV in some cases.
The report noted the average American watches 3.1 hours of TV per day, for example, but over the course of the past year, they spent 4.1 hours on their mobile device. And they’re not even the world’s heaviest mobile users. In markets like Brazil, Indonesia and South Korea, users surpassed 5 hours per day in mobile apps in 2021.
Across the top 10 markets analyzed in the study, the average time spent in apps topped 4 hours, 48 minutes in 2021 — up 30% from 2019....
Read Full Story: https://techcrunch.com/2022/01/12/app-annie-global-app-stores-consumer-spend-up-19-to-170b-in-2021-downloads-grew-5-to-230b/
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