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Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning.
Successful SEO copywriters consider what users want, and how search engines actually work, throughout their writing process.
For those site owners who want to grow their visibility through content, understanding SEO copywriting is the right place to start.
What Is SEO Copywriting?
SEO copywriting is the process of creating content with the goal of ranking in search engines for relevant keywords.
The process can be applied to your homepage, product pages, blog posts, or even your profiles on review sites.
When done well, SEO copywriting can increase the total number of keywords that your content ranks for.
Why Does SEO Copywriting Matter To Ranking?
Google relies on natural language processing to understand what users are searching for and what our content is about.
Over the years, NLP models have gotten far more advanced.
If you want to learn more about NLP technology, put some of your own website content into Google’s Natural Language API Demo.
Then, see how Google works to understand it.
- Screenshot from Google’s Natural Language Processing API Demo Tool, December 2021
- Screenshot from Google’s Natural Language Processing API Demo Tool, December 2021
Because of Google’s...
Read Full Story: https://www.searchenginejournal.com/seo-copywriting-rankings/430456/
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