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Quickly gaining a lot of links from other sites sounds like it should be a positive thing for any website.
But could it actually hurt, rather than help, your rankings?
Or does link velocity not matter at all to Google? Is it, in fact, just some made-up SEO term?
Read on as we investigate the origins of link velocity and whether it’s something you need to be genuinely concerned about in SEO.
The Claim: Link Velocity As A Ranking Factor
Link velocity refers to a theory that the speed at which a website gains links has the potential to impact rankings, either positively or negatively.
Link Velocity = Good
Years ago, having a high link velocity in a short period of time was viewed by some as a good thing in the SEO industry, one that could positively influence your Google rankings.
Link velocity was mentioned in articles and during conference sessions – because in those days link building was more about quantity than quality.
Want to get a webpage to rank quickly? Build a whole bunch of links to it fast.
But the idea of quantity over quality changed after Google launched the Penguin algorithm.
Link Velocity = Bad
The belief here is that gaining links too fast can cause a...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/link-velocity/
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