It took the pandemic for the sector to finally begin adopting new web-based tools
No one can deny the regrettable fact that technology adoption is still at a nascent stage in Pakistan but thanks to the pandemic, the process of digitalisation has accelerated in the country. A lesser known fact is that now, technology has begun disrupting the traditional hospitality industry of Pakistan.
Lately, mobile applications specialising in lodging and boarding, homestays for vacation rentals, and tourism activities have gained pace in Pakistan and listings on the applications are on an uptrend.
Just like ride hailing companies and online delivery services, these applications connect hosts (home owners willing to offer a room or whole property for lodging and boarding of customers) and consumers (primarily vacationers). Owing to drop in bookings during the pandemic, many hotel owners were encouraged to list vacant rooms on the application.
In particular, one enterprise that stands out in this regard is Airbnb, which is witnessing a lofty growth in the number of hosts. As a global giant in digital hospitality solutions, the company is trusted by customers as well which bodes well for the application. Leading competitors of the application are Vrbo, Booking.com, The Plum Guide, Agoda Homes and Homestay.
Silent entry in Pakistan
AirDNA Personal Relations Associate Madeleine Parkin told The Express Tribune that “taking a quick look at the figures, there has been huge growth in the...
Read Full Story: https://tribune.com.pk/story/2339983/be-our-guest-a-new-era-for-pakistans-hospitality-industry
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