Google's John Mueller offers advice on the multiple considerations prior to choosing how to build out an international presence online
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Google’s John Mueller provided answers to the problem of whether to create international sections within an existing site or to build entirely new sites. I asked an international SEO his opinion on this matter and he shares insights on what he feels is the best course of action for SEO.
Use ccTLD for International Sites?
A person asked the question about the best way to expand internationally.
He explained that they have a strong search visibility presence in the United States but that they wanted to expand to other countries.
Because the main site is so strong there is a perception that the site could give a head start to international versions built within the dot com version of the site, since those versions would not be created on a non-established domain.
But there are many valid reasons for building new sites on domains that match the countries they are targeted toward.
These kinds of domains are like the .uk, .de and .jp and are called Country Code Top Level Domains (ccTLD).
Google’s John Mueller Discussing International SEO
The person asking the question related his situation:
“…we are starting to build out into Canada and UK. And we are kind of at a...
Read Full Story: https://www.searchenginejournal.com/cctld-or-existing-dotcom/435021/
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