Search engines are a vital source of high-quality traffic. Businesses looking to dominate search engine result pages (SERPs) really need to execute an up-to-date SEO strategy to stay current in organic search. But securing that top spot in SERPs has become more challenging than ever before, due to elevated competition and complex algorithms.

In addition to how competitive the SEO game is, it is also constantly changing, with Google rolling out hundreds of updates. This makes keeping up with SEO best practices highly demanding, with some of the old tactics like keyword stuffing and low-quality link building no longer being as effective – not to mention the risk of landing yourself a Google penalty.

If you want to outsmart competitors and maintain a prominent position on SERPs, there is a need to be acquainted with SEO trends in 2022 and how to implement relevant best practices.

Here are some core organic search trends for 2022 from our London SEO services team, that hold the capability of transforming the search engine optimisation landscape throughout the year:

Google Updates

It is estimated that Google rolls out hundreds of updates, every year. These updates are what shape the search engine optimization sphere. Most of them happen unnoticed. However, some come with changes that shake up the entire industry. In 2022, keeping up with Google updates – both existing and forthcoming changes – should be top of your list of priorities. Here are some of the key updates to keep...

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