Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study.
This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech. In Part 5, we discussed the fallout and improvements of our title changes and site structure issues.
RELATED: How to optimize your site for better findability
Identifying issues with our content and topics
Our MarTech website houses a lot of marketing industry content. In addition to the pieces we’ve published since its launch in May 2021, the domain has all of the content that was previously featured on Marketing Land and MarTech Today.
One would think that with so much industry-specific content, Google would have an easy time finding and serving up relevant results for searchers. Unfortunately, it seems like the search engine is having a difficult time identifying our main topics.
Many of the MarTech topics (shown below) that we cover are still getting little interaction in the SERPs.
After researching these keywords/topics and their related pages — taking note of the site structure issues we’d already identified — the problem we were experiencing became clear: We were missing pillar pages.
Understanding the importance of pillar pages
Content pillar pages are designed to be the go-to source for your site’s main topics. They...
Read Full Story: https://searchengineland.com/messy-seo-part-6-pillar-pages-and-topic-clusters-379169
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