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If Bing is treated as a punchline in your digital marketing circles, you may be missing out on your business’s greatest untapped opportunity.
Some tend to forget that search engines other than Google exist, but Bing can be a great place to gain visibility online.
Bing and Yahoo (which has been powered by Bing since 2010) together dominate 9.97% of the desktop search engine market share in the U.S.
And, more importantly, many marketers have noted that Bing traffic converts better than Google traffic.
This might have something to do with Bing’s average demographic being more mature and arguably having more money to spend.
Bing also partners with dozens of other search engines, including Yahoo!, AOL, DuckDuckGo, Ecosia, MSN, and Lycos.
In short, if you’re not searching on Google, you’re likely using a search experience that’s partially powered by Bing.
This doesn’t include voice search (Alexa and Cortana both use Bing) and the fact that Bing is built into most Microsoft products, including Microsoft Office and the Xbox, either.
The good news is that if you’ve already invested in Google SEO, then you’re just a hop, skip, and a jump away from seeing tangible results on other search engines, as well. That’s because Bing and Google share many of the same ranking signals.
Even so, there are key...
Read Full Story: https://www.searchenginejournal.com/google-bing-seo-differences/408444/
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