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Today’s Ask An SEO question is regarding the all-too-familiar challenges of site consolidation and migration.
Migrations and consolidations can be daunting and scary but are often necessary nonetheless.
They can also be a great benefit to your website if done properly.
The question comes from Merrill in Portland, who wrote in:
“I have two domains for the same narrow, audience running on WordPress, each with many years of history and consistent traffic.
One has about 2,000 views per month; the other 500.
One site started as a home for podcasts (there are now over 700) and the other was a blog and a link out to a store.
Since both sites are intended for the same audience, I don’t think it makes sense to continue with this segmented structure.
I’m considering creating a new domain and putting the content from both of these under the new domain and using a LMS like Kajabi to put the podcast, blog, email list, store, etc. under one roof and simplify the administration and “get credit” for the combined traffic and page views.
My hope is this will improve my rankings overall. What are the top 3 items I should focus on as I consider this migration?
Great question, Merrill.
I’m going to take off my SEO hat for a minute and tell you that the number one thing you should consider when doing this migration...
Read Full Story: https://www.searchenginejournal.com/merging-sites/434534/
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