From domain authority to spam score, we’ve shared seven factors for establishing the quality of the domains you’re looking to gain coverage or links from.
Done well, outreach can have a huge impact on your overall SEO strategy, but it’s not always obvious which sites are the best to target. If you were sending out a press release, you’d likely already be very familiar with a handful of your industry’s key press, but when it comes to the slightly more SEO-led outreach, you could be working with a larger pool of potential sites, some of which you might not already be aware of.
Outreach can be time-intensive, so it’s tricky to know where’s best to place your efforts. We’ve shared seven different factors for establishing the quality of the domains you’re looking to gain coverage or links from. In no particular order:
1. Domain authority
The obvious one, but it is important, especially if your objectives are more SEO-focused. Getting links from high domain authority (DA) sites does wonders for your own domain authority, plus in most (not all) cases, it’s a good indication of the quality and popularity of a site too. If you don’t have access to SEO tools to check domain authority, some such as Moz, provide a free browser tool that shows you the DA of any site you’re currently on.
But remember it’s not the be-all and end-all, there are plenty of reasons for a low domain authority that aren’t a sign of low quality, such as a newer site.
2. Relevance
This is a big one for both SEO...
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