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Today’s advertiser is looking for ways to use video content in ads to increase visibility, engage, and convert leads.
The good news is that getting started with video ads is easier than ever.
Video ads appear on many websites and apps across the web as well as on YouTube, which has over 2 billion active users per month.
YouTube enables advertisers to target specific audiences, behaviors, or intentions, making it an effective way to get results throughout the stages of the customer buying cycle.
In addition, the majority of paid ad platforms offer a video campaign or ad format including Google Ads, Microsoft Ads, Facebook, Pinterest, LinkedIn, and TikTok.
For the purposes of this post, we will focus on getting up and running on YouTube ads through the Google Ads platform as it is the largest video platform.
And because they’re managed through the Google Ads platform, YouTube ads are also convenient to incorporate into your current PPC search and display ads.
Here’s what you need to know to get started.
YouTube Ads Video Assets
First, let’s take a look at the video assets you have available.
- Do you have current video ads you can use?
- Any reworking/editing existing videos?
- Or do you need to create new ones with a video producer or use templates?
- Content of the...
Read Full Story: https://www.searchenginejournal.com/youtube-video-advertising/434751/
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