Google has launched the new Google Partners program, the company announced Wednesday. This means that Partners program requirement changes have now taken effect.
Google will notify all Partners of their current status. Those that have already met the new requirements will receive their Partners badge immediately and those that have not will receive their badge as soon as they meet all the requirements.
Google initially announced requirement changes to this program in February 2020, but the launch was delayed due to the effects of the coronavirus pandemic, which also gave the company time to integrate feedback from advertisers into the final version of the requirements.
The new Partner requirements. Agencies were not happy with the first iteration of Google’s new Partners program requirements: The company had doubled the 90-day spend threshold (from $10,000 to $20,000), added an optimization score requirement and extended the Google Ads certification criteria to half of eligible users (up from just one).
After receiving feedback from the paid search community, Google kept the 90-day threshold at $10,000 and enabled advertisers to accept or dismiss recommendations to improve their optimization score. The official launch of the new Partners program (and the associated requirement changes) was also postponed until now.
To be eligible for the new Google Partners program, advertisers must:
- Achieve an optimization score of 70%.
- Spend $10,000 across all of a partner’s managed...
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