Patent Reveals How Google May Interpret Queries Based On Entity Information - Search Engine Journal

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A new patent from Google dated December 28, 2021, focuses on how to interpret queries and solve them based on entity information.

I often link to Google patents in articles because I spend a lot of time learning from them.

Patents are filed to describe new inventions and spur innovation from potential competitors. They provide enough information to exclude others in the same business from copying the intellectual property of the patent filers.

Often, we find interesting information about assumptions that the creators of patents are making about search, searchers, and the Web that can make the patents an interesting read, as well.

As always, when I share the highlights in an article like this, you are encouraged to take a look at the patent itself.

I do try to explain what the patent may cover, but don’t want to cover it in so much detail that my post may seem to be a copy of the patent to indexing programs.

You may recall when Google search engineer Paul Haahr gave a presentation at SMX 2016 on “How Google Works.”

One of the important takeaways was that Google tries to identify when entities are seen in queries submitted by searchers.

That statement leads to the question of how Google might be able to tell which entity might be referred to in a query.

Google has filed a patent where they explore...



Read Full Story: https://www.searchenginejournal.com/google-patent-interpret-queries/433402/

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