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Google flat out tells us that links help them evaluate a site’s reputation, and that search rankings are “partly based on analysis of those sites that link to it.”
We know that links are a ranking factor.
And we know that organic links can be difficult to come by.
Can you just buy links and enjoy the same ranking benefits as those earned through the quality of your content, building your reputation and authority, and sharing valuable expertise people can’t get elsewhere?
Sure, you can buy them. There’s no shortage of people willing to sell you links.
In this piece, we’ll explore whether those paid links will actually help you rank higher.
The Claim: Paid Links As A Ranking Factor
Google’s Webmaster Guidelines are clear on paid links. They don’t want them influencing search rankings. Google says:
“Make a reasonable effort to ensure that advertisement links on your pages do not affect search engine rankings. For example, use robots.txt, rel=”nofollow”, or rel=”sponsored” to prevent advertisement links from being followed by a crawler.”
That doesn’t mean paying for links is inherently bad. You just have to be honest and open about it.
But what if you could sneak one (or several) paid links by Google?
Surely they can’t algorithmically detect all paid links, especially if you’re super careful. Right?
...Read Full Story: https://www.searchenginejournal.com/ranking-factors/paid-links/
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