Are You Picking the Right SEO Agency? - CMSWire

Almost 30% of global web traffic is generated via online search usage, and high rankings have become one of the top digital priorities for companies worldwide, according to Statista.

Marketers and brands often turn to SEO agencies to help build up their search engine optimization programs. Today, agencies and brands are facing historical forces of change. Lifestyle changes from the COVID-19 pandemic have created a massive shift in how people research information. This makes an opportunity for businesses to inspect and adjust SEO for their sites and online media.

So when making these adjustments, what should marketers look for in an SEO agency and partner? What does a strong, successful relationship look like?

Let's start with the basics.

SEO Agencies Need to Deliver for the Long Game

A standard client-agency relationship is meant to produce more than a keywords list and link strategy. The relationship involves discussions that examine content within web pages or app elements and supporting media in some cases.

Businesses with a robust YouTube presence should plan a YouTube optimization strategy. It should also strengthen website search optimization, since YouTube videos can appear in a search engine result.

Search planning with agencies should lead to a number of process steps instead of an overzealous focus on immediate rank. A big first mistake? Asking an SEO agency, "How much time would it take for you to rank us on these keywords?" That question sets up a bad...



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