Where Content Marketing Lifts Your Business Higher
Boost your content ROI and streamline your workflow with the one-stop content marketing platform.
Online marketing blog, Backlinko.com recently sold to SEMRush for an undisclosed amount.
But we can safely assume it wasn’t cheap.
Between 2013 and 2018, over 4,000 people signed up for the Backlinko.com training program, “SEO that works.”
At $5,964 per subscription, that’s over $23,856,000 in sales.
To join the rank of top B2B publishers like Backlinko, with 468k YouTube subscribers and over 500,000 organic monthly visitors, you can’t wing it.
You need to set detailed content marketing goals.
We’ve got you covered. In this guide, you’ll learn how to define and measure seven essential content marketing goals for B2B publishers:
- Lead Generation.
- Brand Awareness.
- Thought Leadership.
- Organic Share of Voice.
- Roadblocks.
- Educate and Inform.
- User Engagement.
1. Lead Generation
Let’s start with the most important goal, which is tied to money going into your bank account: lead generation.
New prospects may come through whitepaper or ebook downloads, form submissions, or demo calls.
I think we can all agree on why content that engages new prospects is important. You have to keep feeding the machine.
Without new prospects, business stalls or declines.
Determining what type of content supports lead generation can get a little complicated. But stay with me.
Essentially, you need to work backward from your best...
Read Full Story: https://www.searchenginejournal.com/b2b-content-marketing-goals/435612/
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