I believe for the first time, Google has provided more detail on how it handles review spam policy enforcement for Google Maps. The search company wrote a blog post, accompanied by a short video, describing what they do to tackle issues with reviews in Google Maps.
The blog post goes over the policies, the enforcement of the policies, how Google moderates reviews with machine learning and human help and more.
Here is the video if you want to watch it first or not:
Google said "when governments and businesses started requiring proof of COVID-19 vaccine before entering certain places, we put extra protections in place to remove Google reviews that criticize a business for its health and safety policies or for complying with a vaccine mandate." So I asked some local SEO experts on this and this is what I heard:
I can offer one perspective. My hospital has seen a handful of antivaxxer review bombs automatically removed by Google following several incidents that received widespread attention.
— Jared Caraway (@jaredcarawaytx) February 2, 2022
I haven’t read Google’s piece yet but it is conceivable that rants against masking are proactively removed.
— Mike Blumenthal (@mblumenthal) February 2, 2022
That being said their whole moderation system is flawed, under trained and under staffed and all too often misses obvious abuses
Google added it uses both humans and algorithms to fight review spam, and machine learning is Google's "first line of defense," the company said....
Read Full Story: https://www.seroundtable.com/google-maps-review-spam-details-32866.html
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