Are Sitewide Links A Google Ranking Factor? - Search Engine Journal

Should you be worried if you are on the receiving end of sitewide links? Discover if your site's organic search ranking may be impacted by it.

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Inbound links, ordinarily considered a positive thing for SEO, may cause problems if too many come from the same domain.

But are sitewide links to other domains – are they a negative ranking factor?

That’s what some people believe in SEO.

Is there cause for concern if you are on the receiving end of sitewide links?

We’ll answer those questions as we investigate the theories about these potentially problematic links and their impact on SEO.

The Claim: Sitewide Links Are A Ranking Factor

A site-wide link refers to a static outbound link that appears on every page of a website.

They’re usually placed either in the header, footer, or navigation menu.

Depending on how many pages a website has, one sitewide link could create hundreds or thousands of outbound links to another site.

Having a disproportionate number of inbound links from the same domain is said to be interpreted by Google as a sign of unnatural link building.

In addition, the fact that sitewide links appear without context has led to claims that they carry little to no value.

For these reasons, SEO experts claim sitewide links send negative ranking signals to the domains they’re pointing toward.

The...



Read Full Story: https://www.searchenginejournal.com/ranking-factors/sitewide-links/

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