An exciting opportunity exists for a passionate and experienced Digital Marketing Specialist, who will lead the day-to-day marketing and programs to increase brand market awareness and deliver a collective branded approach across multiple marketing channels. Reporting to management, you will be required to execute the company’s online strategies and promotions.
The Role:
- Digital Marketing — Plan and manage regular EDM’s, website content, social media accounts
- Create engaging content whilst ensuring all content is on-brand and consistent — ensuring consistency across all customer touch points
- Creating and copywriting for digital marketing, sales channels, social media and website Journal
- Lead and manage monthly reporting, including campaign insights, trends and analytics
- Website — work in conjunction with the development team to carry out website improvements and maintenance work i.e. content writing, product descriptions and photo uploads, promotions and price updates, career and stockist pages, collection launches and Google analytics
- Paid search; Google Adwords, PPC, SEM
- Configuring Google Analytics for accurate data collection
- SEO (Indexing, Content and Keyword research)
- SEM (Quality Score, Ad variation, Keyword research)
- Creating content marketing strategies to support SEO objectives
- Analysing analytics to identify areas of opportunity and utilise conversion rate optimisation tactics
- Reviewing analytics and data analysis to produce insightful reports
About You:
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