Will updating your page titles every day improve SEO? Or cause Google to crawl your site more often? Here are the answers.
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Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO.
This topic is discussed during the Google Search Central SEO office-hours hangout recorded on February 4.
An SEO professional named Askash Singh joins the livestream to ask Mueller a series of questions, one of which has to do with the impact of changing page titles.
Singh says he has a website that reports on stock prices, which requires him to change page titles every day to reflect a stock’s latest value.
He asks if there’s anything wrong with doing that from an SEO standpoint.
Here’s Mueller’s response.
Changing Page Titles Daily: Good Or Bad For SEO?
Mueller doesn’t advise against changing page titles every day.
There’s no SEO benefit to updating page titles on a regular basis, so it’s up to you whether you think there’s value in it for searchers.
However, just because you change your page titles every day it doesn’t mean Google will update them in search results every day.
It’s possible Google will only update them every week or every month.
“I think that’s fine. I mean, it’s something where we wouldn’t give it any special...
Read Full Story: https://www.searchenginejournal.com/google-on-the-seo-impact-of-changing-page-titles-every-day/436914/
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