Star Tech: Micro mobility comes of age with FENIX - Khaleej Times

Launched in November 2020, the company is making waves in five countries and 13 cities in the Greater Middle East
FENIX is the leading electric mobility operator in the Greater Middle East that aims to unleash urban potential and propel communities forward.
Though the UAE-based startup was launched in November 2020, it is making waves in five countries and 13 cities in the Greater Middle East.
Jaideep Dhanoa and IQ Sayed, former co-founders of Circ and colleagues at Careem, are the brains behind FENIX. It achieved the biggest pre-launch seed funding round in the history of UAE’s technology ecosystem, raising $5.1 (Dh18.73) million.
Soon, it entered the market with the largest fleet of electric vehicles in the region.
What is MyFENIX?
FENIX is the first operator in the region to launch a private e-scooter subscription service called MyFENIX. It is a lease-to-own business model where users can avail their own e-scooters through weekly, monthly, quarterly, and yearly plans that include free maintenance, 24x7 customer care, as well as insurance and free home delivery.
FENIX has now expanded its offerings with on-demand shared e-bikes to make micro mobility more inclusive across consumer segments and price points.
Hundreds of thousands of riders have embraced MyFENIX. The company has launched the world’s first e-scooters with in-built hand sanitiser packs to ensure riders’ safety amid the Covid challenge. It has also launched a rapid 10-minute delivery service for groceries and...



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