See which organic keywords actually drive conversions
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This week’s Ask An SEO question comes from Jeff in Houston, who writes:
“We have a very authoritative site linking to our website. We set them up with UTM parameters to track traffic and sales that they make.
This is what it looks like:
https://www.example.com/?utm_source=partner&utm_medium=banner&utm_campaign=exampleWe have the canonical of this page pointing to the homepage without the parameters.
<link rel=”canonical” href=https://www.example.com/”>Questions:
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Do the UTM parameters still pass the same link equity if it didn’t have a UTM parameter? (I would think that if a link contains a UTM parameter, it would not be considered a “natural link,” as why would they put parameters in there if it’s organic?)
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Should we 301 redirect the UTM parameter page to the homepage instead of just the canonical?
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If we 301 redirect the UTM parameter, will we still be able to track it under the parameters set?
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This is a sitewide footer link, which I would not suggest on a normal site, but this site is a nonprofit AND one of the most authoritative sites in the health niche.”
Great questions Jeff!
I agree with you that the link will not be considered a “natural link,” but a redirect will not help you.
And yes, you can still track sales.
Let’s dive in!
A quick background for others...
Read Full Story: https://www.searchenginejournal.com/utm-parameters-link-equity/434466/
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