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We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at every level.
Many are focused more on being prepared to pivot than having a plan set in stone for the year ahead.
This is particularly important in local search, where consumer behaviors change quickly and Google updates can have swift, wide-ranging impacts.
What trends and technologies should you have on your radar to inform a more agile, adaptive local SEO strategy going forward?
Joy Hawkins is the owner and founder of local SEO agency Sterling Sky. She’s a Google Business Profile Product Expert, a well-known and respected industry writer and speaker, and a faculty member at Local U.
In this Q&A-style interview, Joy shares her advice on where marketing leaders should focus their local SEO attention this year, which SEO technologies she’s getting excited about, how to build a career in local SEO, and more.
Local Trends To Watch In 2022
Miranda Miller: “What are the local SEO trends that CMOs should really keep an eye on this year?”
Joy Hawkins: “Google rolled out an algorithm update near the end of 2021 that caused some serious fluctuations for local businesses.
We dubbed this the ‘Vicinity Update’ since the greatest...
Read Full Story: https://www.searchenginejournal.com/local-seo-joy-hawkins/432722/
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