Vertical Leap with tips on how marketers can optimize their Google Business Profile.
If your local search presence has dipped since the tail-end of 2021, you may be experiencing the ill effects of an algorithm update. Nicknamed the 'vicinity update', it appeared to place greater emphasis on business locations, having a major impact on local listings. Here Kerry Dye, head of search engine optimization (small-to-medium business) at Vertical Leap shares what she's learned about the vicinity update.
The November 2021 local search update
On December 16, the Google Search Central Twitter account confirmed that a local search update started rolling out on November 30, concluding on December 8, more than a week earlier.
Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: https://t.co/uyXFfmUEIR
— Google Search Central (@googlesearchc) December 16, 2021
Google normally announces algorithm updates ahead of rollout, on the day of rollout or not at all; certainly not eight days after completion. Google may have simply forgotten to announce this particular update, despite the SEO community reporting heavy fluctuations in local search engine results pages (SERPs) in the first week of December.
We have a lot of updates all the time and don't announce them all. We do try to announce those...
Read Full Story: https://www.thedrum.com/opinion/2022/02/09/has-your-local-seo-dipped-might-be-why
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