Seth Winterer was chugging along as a top performer at a large marketing firm when he decided there had to be a better way.
He realized the price of growth is often paid by the clients, so he founded Digital Logic in Shreveport, Louisiana, a digital marketing firm less concerned with scaling up and more concerned with bringing its proven methodology to smaller law firms in the most integrated way possible.
As shown by numerous case studies, Digital Logic’s approach gets results.
For example, WeedenLaw, a two-attorney criminal defense firm in Denver, increased its organic website traffic by 400 percent after becoming a client.
Above the Law recently chatted with Winterer, Digital Logic’s CEO, about his vision for the ideal marketing firm.
ATL: Tell us about your background.
SW: In 2004, I became one of the early employees of an online marketing company that grew to about 2,500 people. In 2010, we went public on the Nasdaq. The company is still going today.
When the company was smaller, I could make more of a difference for my clients and get things done fast. We had a great ride, but I decided to shift gears. I left because there were so many situations where a client had specific needs and I felt the company had lost its ability to truly customize its services. Everything would have to go through a lengthy approval process. With more and more silos within the different divisions of the company, the process got longer and longer. I always told myself that if I wasn’t...
Read Full Story: https://abovethelaw.com/2022/02/this-digital-marketing-firm-wants-to-be-a-part-of-your-team/
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