Is there any SEO benefit to adding dates in webpage title tags? Here’s what Google says.
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Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned.
This topic is discussed during a recent Google Search Central SEO office-hours hangout.
An SEO professional, who’s working on a website that reports on currencies, asks Mueller if he should include dates in titles when writing articles about changes in currency values.
Here’s what Mueller says about dates in title tags.
Putting Dates In Title Tags – Good For SEO?
Mueller says you can put dates in title tags if you want to, though it doesn’t change anything for SEO.
It may make more sense use dates in titles for news articles, but Google has other ways of figuring out the publishing date.
Mueller states:
“If you want to. I don’t think it changes anything. For news articles I do think it makes sense to include the date in various places on the page, and that can include the title.
Just because with news articles we try to understand what the primary date is of the page. And we do that by looking at all of the mentions and things that you have on the page.
And we can confirm that date with these mentions on the page, then it’s easier for us to pick that up, but I...
Read Full Story: https://www.searchenginejournal.com/google-on-the-seo-impact-of-dates-in-title-tags/437397/
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