Running a nursing program, finding students may be one of your top priorities. In today’s constantly evolving digital world, it can be harder than you think. More information is available than ever before, making it harder to rise above the digital crowd.
To attract students, you need a digital presence. But more than that, you need to stand out among the millions of web pages out there.
How do you make your nursing program web presence stand out? Using SEO.
What Is SEO?
SEO stands for search engine optimization, and it’s about optimizing your online presence to be more visible to your prospective students. Search engines follow certain rules when determining which websites to list when a student types in a search term. If your online presence also follows those rules, your chances of being one of the listed websites rise dramatically.
Keywords Are the Key to Getting Seen
Keywords are those search terms that people use to search for a nursing program online. Keywords are the backbone of SEO and content marketing. Why? Because if potential students don’t find your website, they’re not going to visit it!
Keywords need to be included in specific places in your website, like the content, subheadings, images, and more. Unfortunately, that isn’t as simple as it sounds.
First, you need to know what keywords or phrases potential students are using. There are several tools on the market that analyze and rank keywords for you, so you can determine which to incorporate into your...
Read Full Story: https://dailynurse.com/how-to-craft-a-winning-seo-strategy-for-your-nursing-school/
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