Learn what's new in this major update to Google Search Ads 360, which is now built on the same platform as Google Ads.
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Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.
The new Search Ads 360 experience helps enterprise advertisers simplify campaign management and measure performance more effectively.
Here’s what’s new in what is the most significant update to Search Ads 360 since its inception over 10 years ago.
The Rebuilt Search Ads 360 Platform
Google understands that advertisers are faced with many demands. It’s not uncommon for you to be working in multiple platforms simultaneously.
The new Search Ads 360 redesign is now built on the same platform as Google Ads.
Google points out numerous benefits for the updated technology, including:
- The ability to process and manage more data
- Delivering a faster user experience
- Scaling enterprise workload
- Updated bidding strategies
Enterprise advertisers are praising the updates, indicating the ability for more sophisticated strategies.
Quite possibly the biggest update for Search Ads 360 is the immediate support for the new campaign types that were introduced in Google Ads:
Faster Navigation Features In Search Ads 360
Google Search Ads 360 users are used to working in...
Read Full Story: https://www.searchenginejournal.com/google-search-ads-360-updated-heres-whats-new/437520/
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