As a business owner, you likely understand the importance of a quality online presence. Too often brands suffer due to a poorly made website, ridden with SEO mistakes. Small business SEO is the determining factor in terms of consumer engagement and web visibility. As you work to build your brand and market your business, it is imperative that you set your website up for success through effective SEO practices. We have compiled a list of the top 10 most common SEO mistakes that businesses make on their website to get you started.
10 Common SEO Mistakes on Your Website
1. Not Prioritizing Google My Business
Of the 167 billion Google searches conducted annually, the average business profile receives only 1,260 of these views. Of the 1,260 views, only 59 actions typically result. This meager percentage is a grim reality for most businesses registered on Google. Fortunately, as a business owner, increasing your visibility and engagement is largely in your power.
Google places utmost importance on “near me” searches, and consequently prioritizes business listings with adequate geolocation information. Ensure that your business profile contains specific contact information, up-to-date hours, relevant photos, and promptly answered questions. All of these factors will consistently increase your brand visibility on the search engine.
2. Not Optimizing for Mobile Use
Have you have ever created a website on your browser and wanted to show it to someone while on the go? You excitedly...
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