Simple technical fixes can automate and elevate or surface women’s voices in online conversations, so women’s voices rank with men’s.
It’s time to talk about women’s economics with attitude. It’s time to laugh at what is often absurd and call out what is dangerous. By focusing on voices not typically part of mainstream man-to-man economic discourse, Women Unscrewing Screwnomics will bring you news of hopeful and practical changes and celebrate an economy waged as life—not as war.
Latanya Sweeney, the first African American woman to earn a Ph.D. in computer science, now at Harvard’s Kennedy School of politics, explained in a recent NOVA episode how when you put a subject in a search engine, a little instant auction happens behind your screen, determining which ads you’ll see. You and your attention are the Google products that advertisers buy.
She was talking with Dr. Safiya Noble, at UCLA’s Center for Critical Internet Inquiry. Noble says her background was advertising, so she always thought of Google as an ad platform, but she sees how the public depends on the internet to learn about the world. Many think of search engines as a public service. They are not.
Having been stalked by advertisers who seem to know when I’m looking for an umbrella or a coffee table, I knew this. But their explanations made me really think. I do count on Google to help me, like I count on my state’s health department and the post office. But like any corporation, it’s purpose isn’t public...
Read Full Story: https://msmagazine.com/2022/02/15/seo-sexist-google-algorithm-women-silence/
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