With people relying on technology more than ever, now is the time to market your real-estate business in ways that better reach tech-savvy buyers.
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In today’s digital age, we rely on the “Internet of everything” for nearly every aspect of our lives, from checking the local weather to buying real estate property, a dynamic additionally boosted by distancing and health guidelines as a result of the pandemic. According to a report from the National Association of Realtors (NAR), a staggering 97% of homebuyers used the Internet for home searches in 2020. As a result, and in response, firms encouraged buyers to send in e-signatures, sign electronic contracts and forms, schedule virtual meetings and complete other related tasks online. These real estate trends are likely here to stay, and agents must adapt, which means developing a solid digital marketing strategy that boosts visibility and gets listings in front of the right buyers at the right time.
Here are some digital marketing tips and strategies to help you generate leads and take your company to the next level.
1. Leverage geofencing
Location, location, location. You know the mantra, one that’s beyond crucial in real estate selling, and which can also be applied to honing in on a target audience. According to the same NAR report mentioned above, 76% of homebuyers use a mobile device to search for a home. This is why “geofencing” is such an effective strategy...
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