Are you missing out on valuable opportunities to rank, get found, and convert local customers? This 10-point local SEO audit can help.
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise.
Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area.
Even before you can convince a local consumer your search result is the best answer, you must it prove to the search engines and earn a high enough ranking to get in the running.
Search engines like Google reference many different data points to determine who gets top billing in organic search engine results, featured snippets, maps, local packs, image, video, or other SERP features.
How can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website and your door?
In this column, we’ll walk through an evaluation of each key facet of your local search presence and uncover your best opportunities to improve search rankings.
What does a comprehensive local SEO audit checklist entail?
- Keywords/SERPs.
- Website.
- Google Business Profile.
- Review management.
- Local business listings and citations.
- Local content.
- Google Search Console.
- Analytics.
- Backlinks.
- Competitor analysis....
Read Full Story: https://www.searchenginejournal.com/local-seo-audit-checklist/437842/
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