You don’t need Amazon-level resources, but you do need to make speed a priority.
One second. That’s how fast people expect a website to load and expectations are only growing, said Josh Koenig, chief strategy officer for the web platform company Pantheon. Yet, it wasn’t that long ago that website speed was a luxury.
Koenig still remembers the days, just 10 or 15 years ago, when websites would slow to a crawl or crash because there were too many users on the server. Or before that, when people would wait 10 minutes for their dial up to connect just to check AOL.
But today, users expect near instantaneous load times whether they’re browsing on their phone or desktop thanks to the advancements Amazon and Google have made in web speed, Koenig said. They may stick around for up to three seconds for the images and text to slot into place, but anything more than that and impatience sets in.
3 Quick Ways to Improve Your Website Speed
- Optimize your image sizes. High-resolution images can take up a lot of resources that slow your website down.
- Eliminate old JavaScript tags.
- Remove old, third-party plugins. Even if you aren’t using a third-party plugin, it’s still one more thing that your website has to load.
It’s not just a bad user experience that’s on the line when it comes to running a slow website — it can also impact a company’s brand and revenue. Waiting for a slow website to load is as stressful as watching a horror movie, according to a 2016 report from...
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