Benchmark Your Conversion Rates Vs. Your Industry
With the continuing onslaught of automation from the ad engines like Google, should we still care about ad scripts?
I believe so.
Scripts are the perfect tool to execute an automation layering strategy.
They give you a technique to use your own simple automations to control, monitor, and improve more sophisticated machine learning automations from Google.
Unfortunately, as Google advertisers have adopted smart bidding in larger numbers, AdWords scripts have become less capable of working in the new way of doing things.
The reason is simple: AdWords Scripts don’t support modifying target CPA or target ROAS bids, so they’re limited in how useful they can be for the modern PPC marketer.
But AdWords Scripts have finally started evolving again and will soon be replaced by Google Ads Scripts.
That’s right, almost four years after AdWords became Google Ads, it’s time for scripts to make the change, too.
In this post, you’ll find an example of how you can use a Google Ads script to manipulate your target return on ad spend (tROAS) setting based on external factors.
How To Use A Google Ads Script To Change tROAS
While you can extend this example to use any external data that is available through an API, we’ll use the true-and-tried example of bidding by weather for the purpose of this column.
In my recent book, Unlevel the Playing Field, I shared an example of an automotive parts store that wants to take full...
Read Full Story: https://www.searchenginejournal.com/troas-google-ads-script/437988/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.