Google's John Mueller answers the question of whether author expertise is important to Google's algorithm
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Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines. John answered that he assumed there was some indirect work done on author expertise but noted that it was a “fuzzy area.”
E-A-T and Google’s Algorithm
It’s established already that Google’s Quality Raters Guidelines are guidelines for standardizing how third party raters score search results that are tested by Google.
The purpose of the Quality Raters Guidelines is to bring a certain amount of objectivity to judging search results that are being evaluated for usefulness.
John Mueller Discussing Author Expertise
So, rather than have raters use their own judgment, Google provides guidelines for them to use in order to standardize their judgment.
Google has recommended the use of the guidelines as a way for publishers and SEOs to objectively judge websites, which some have taken to mean that factors described in the document are in the algorithm.
As a consequence, the question lingers if some of these factors that are emphasized as important in the quality raters guidelines are important in Google’s algorithm as well.
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Read Full Story: https://www.searchenginejournal.com/is-author-expertise-important-to-googles-algorithm/438893/
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