Websites use Search Engine Optimization (SEO) techniques to rank higher in organic search results. You can take the principles behind these white hat techniques, tweak them a little, and apply them to your resume to rank higher in the recruiters' resume searches and land better jobs.
While some SEO techniques are easy to apply directly to the resume format, others need to be interpreted based on their idea before you can draw a similar approach to apply to the resume format. Let's dive into the various SEO techniques you can use to get your resume to rank higher for your target keywords or, to draw the right parallel, job profiles.
1. A/B Testing Your Resume Headings, Fonts, Colors, and Copy
In its most basic form, A/B testing is a marketing technique that gauges which of the many versions of the same website or page would work best for the target audience. This involves test drives with a sample audience, which in your case would be different job aggregator sites like Indeed, Monster, etc.
Use free resume templates available online to create multiple versions of your resume. Make minor alterations in the text copy, change block positions, use different font sizes and colors to highlight various aspects of your resume, and use these copies on different platforms. Since testing with a sample audience isn't always possible, you can gauge the response you get to different copies of your resume and stick with the one that gets the maximum hits.
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