Data from over 200,000 Google Business Profile listings reinforces an increase in consumer confidence, travel, and spending
According to recent research by Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, last month’s national consumer search behavior revealed a significant year-over-year increase in search trends for the hotel, restaurant, and retail industries.
“We see a substantial increase in consumer mobility with clicks for driving directions increasing, further alluding to comfort with in-person interactions. Businesses must be prepared for the influx of in-person customers in 2022,” said Ryan Weber, director of client success, Rio SEO.
Hotels saw a 34% increase in total Google Business Profile searches, 44% increase in website conversions, and 62% increase in clicks for directions YoY. Additionally, retailers saw an 8% increase in total searches, an 18% increase in website conversions, and a 15% increase in clicks for directions.
According to the Las Vegas Review Journal, hotel occupancy rates across the country are expected to hit 63.4% this year, up from 57.6% in 2021, reinforcing Rio SEO’s findings. AirDNA data also shows a 35% increase in short-term rental nights booked in the United States in January 2022, and a 12% increase globally, emphasizing the increase in consumer mobility in 2022.
Service businesses, sit-down restaurants, quick-service restaurants, retail, hotel, and healthcare organizations...
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