Though the digital space has opened up new opportunities for entrepreneurs, there are still some businesses that have yet to "get online." Some stores, restaurants and service businesses have relied on their community's foot traffic and word-of-mouth alone to keep them afloat, but as the business world continues to move toward a digital-first environment, those who don't develop their online presence and sales channels are likely missing out.
If your business has never had a digital strategy before, it can be intimidating and daunting to figure out where to begin. For entrepreneurs interested in setting up an online presence for the first time, these 14 members of Forbes Business Council shared their best recommendations for digitizing a business.
1. Ensure Your E-Commerce Platform Can Convert Sales
My advice to any entrepreneurs taking their business online is to first ensure your e-commerce platform is set up to convert sales. Only once you’ve established that your UX works well and is helping customers find and buy the products and services you sell can you start to think about throwing money at ads and marketing to fuel your growth. - Adam Ross, Awin
2. Create A Website For Clients To Interact With Your Brand
The key to successfully digitizing a business is to first create a website that makes it easier for your clients to interact with your brand and do business with you. It's common sense but not common practice. The next priority is to carve out a budget to market...
Read Full Story: https://www.forbes.com/sites/forbesbusinesscouncil/2022/02/22/digitize-your-business-with-these-14-smart-strategies/
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