Twitter poll seems to indicate that most SEOs choose to ignore spammy links rather than disavow them
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An informal and non-scientific poll on Twitter indicates that most SEOs, by a significantly large margin, ignore spammy links rather than spend time disavowing them. The subsequent comments aligned with the poll results, but some SEOs shared how their approach was more nuanced and why disavowing makes sense to them under specific circumstances.
Link Disavow Tool
Google provides a tool through search console that allows publishers and SEOs to tell Google to ignore specific links.
The disavow tool was created in 2012 by Google by request of the SEO community after the Penguin Algorithm was released to deal with the extreme amount of paid links and other links schemes that SEOs were engaging in.
The Penguin algorithm penalized websites for paid links and other low quality links that the publishers themselves had built.
In order to regain rankings for the penalized websites, SEOs and publishers had to request all of the spammy links that they created be removed.
But those requests to remove links were ignored or sometimes a website would ask for money to take them down, which could become unreasonably expensive.
The SEO community asked for an easy way to disavow the links that couldn’t be removed and...
Read Full Story: https://www.searchenginejournal.com/poll-implies-most-seos-dont-disavow-spammy-links/439108/
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