KARACHI: As food delivery apps boom across the globe – Uber Eats, foodpanda, and Deliveroo have become household names – it’s the phenomenon of cloud kitchens that’s going to propel their popularity into the future.
Market research company Euromonitor estimates they will represent a $1-trillion opportunity by 2030. Dubai already has some 400 food brands operating via 80 cloud kitchens, and Pakistan is looking to cash in as well.
The idea is not entirely new or ground-breaking: a cloud kitchen, also known as a dark/ghost/virtual kitchen, is a commercial space kitted out with cooking equipment, fridges and stoves, whose sole purpose is to fulfil online food delivery orders. There is no storefront, and no dine-in or take away option. In fact, customers often have no idea that if they, for instance, placed an online order for a pizza from an established brand, their food could well be coming from a small, unmarked commercial kitchen located in their neighbourhood.
An established restaurant could use cloud kitchens to expand their delivery reach, but cloud kitchens have also given birth to virtual restaurants that exist entirely online.
There are many advantages to this model: it’s cheaper and less risky than opening a traditional restaurant, with minimal overheads and running costs. And it allows food businesses to experiment with new menus.
Dubai-based Kitopi is the biggest cloud kitchen operator in the Middle East. Working with 200 food businesses, it operates some 60+ cloud...
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