Pakistan's Jiye Technologies launches BNPL service for agriculture sector - Finextra

Source: Jiye Technologies
Jiye Technologies, the fastest growing Agri-Tech platform in Pakistan has announced a first of its kind business-to-business (B2B) buy-now-pay-later (BNPL) feature through a digital financing product for farmers and businesses across Pakistan under its program called ‘Jiye Khushhaal Karobar’.
The digital financing service will empower farmers, retailers, and businesses with quick, easy, and convenient access to credit to sustainably grow their revenue.
The initiative has become possible through the close integration of Jiye Technologies with licensed financing entities to help uplift the Pakistani agricultural sector with added liquidity. Small farmers, retailers, along with the other stakeholders would be able to initially get access to financing for up to 50,000 PKR; plus have the ability to increase their credit limit once they successfully repay previous loans. The BNPL program has been started with aggressive expansion plans with input integrations to the farmers and agricultural sector to be introduced in the near future.
Speaking at the occasion, Ali Amin Co-Founder, Jiye Technologies, said, “Hailing from an agriculture background, I have always felt that enabling businesses and farmers with access to smart credit would really help uplift their income and help them grow; our BNPL solution is one of the many initiatives under ‘Jiye Khushal Karobar Program’ that is designed with their needs in mind. We want to extend a helping hand to empower...



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